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Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.

Whether it’s direct mail, branded apparel or good old fashioned business cards, research proves time and again that print continues to make impressions long after the last email has faded. In a noisy, fleeting digital world we’ve increasingly trained ourselves to filter out, print provides a tangible presence that’s uniquely good at getting people’s attention.

To help you make the most of your ink-and-paper opportunities, we’ve created a list of six highly effective print marketing ideas. Use them for inspiration, then let’s work together to bring all your print aspirations to life.

Direct mail

There’s a reason campaigns that combine direct mail and email perform up to six times better than email alone. In our universe of crowded inboxes, the mailbox provides a personal touch that’s much harder to ignore. In fact, 70% of consumers say direct mail is more personal than online transactions, according to Small Business Trends.

For your next campaign, consider a glossy, beautiful direct mailer to rev up your return on investment. We can help you amp it up even further by personalizing each piece with variable data, so your customers will feel like you’re speaking directly to them.

Signage, posters and event displays

Visibility is everything in business, and what better way to ensure your brand is seen than through bold, eye-catching elements like signage and event displays? These materials are perfect for broadcasting your brand identity to a crowd—whether from your storefront or the conference hall—and are sure to be worth the investment.

Business cards

When it comes to introductions that won’t fade away, business cards are a must-have. They provide a tangible reminder of a meeting or conversation and can often lead to future business opportunities. A well-designed business card can make a lasting impression, so make sure yours reflects your brand—and your creativity. Think outside the box with colors, shapes, art or even materials like metal to make your business cards not just reminders, but conversation starters.

Promo products

Promotional products are a fantastic way to stay at the forefront of your customers’ minds. Whether it’s a branded pen, a reusable tote bag or a stylish coffee mug, these items serve as daily reminders of your brand. Plus, they’re a great way to show customer appreciation. And over two-thirds of recipients say their opinion of a brand changes for the better after receiving a promo item. Moreover, 40% are more likely to leave a positive online review after receiving one. Now those are statistics worth putting on a t-shirt.

Reports, flyers and brochures

These print materials are often the first point of contact between your business and potential customers. They offer an opportunity to communicate your brand’s story, services and values in a compelling, easy-to-digest format. Producing high-quality reports, flyers and brochures that effectively communicate your brand’s message and drive engagement could be one of the best investments you make all year.

Trade show materials

Trade shows are a great opportunity to showcase your brand and connect with industry peers and potential customers. Having a booth that stands out with engaging, branded materials can make all the difference. For your next event, come prepared with banners, table covers and other materials that will make your brand shine.

Despite the digital deluge, print marketing is as relevant and effective as ever. For your next campaign or branding event, consider all the ways you can use paper and ink to create an indelible impression on the minds of your clients and customers.

The post The Power of Print Marketing to Grow Your Brand appeared first on Boyds Direct.

In today’s modern age, you can find digital advertising nearly everywhere you look. From email marketing to sponsored social media posts, it’s easy to become oversaturated with digital ads. Even billboards are often digitized these days. 

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing. A quick internet search will tell you how print media is proven to still be effective. Are you on the fence about investing in print marketing? Check out our list of reasons why you should be incorporating print media into your marketing strategies.

Print media are credible.

Think about the last time you saw a newspaper on a rack or a brochure at the doctor’s office. They likely presented an idea of legitimacy in your head. You assumed their contents were credible. That’s the beauty of print marketing; people trust it. They don’t have to worry about getting a computer virus or even being retargeted just for clicking on an advertisement. 

Print materials are tangible.

Since products such as postcards, fliers and pamphlets are physically tangible, they can stick around your home or office for a while. You have the ability to put them down and come back to them as you please. Plus, they take up physical space, or “real estate.” A brochure can sit on a lobby table indefinitely until someone moves it, creating more brand awareness the longer people are exposed to it.

Print products are more engaging than digital.

People like being able to physically interact with printed materials as opposed to just clicking on online ads. They often engage with them longer, too. Think about the amount of time you spend flipping through a magazine versus skimming a website. If you want to communicate important information to your target audience, consider printing it. 

Digital marketing has left a gap for print media.

Many marketers have forgone traditional print techniques for cheaper, digital ones. This has left a gap in the market for print media. You can use this blind spot to stand out from your competitors. Your shared target audience will likely remember your clever mailer instead of another business’s branded email.

It’s easy to target specific segments with print marketing.

With print media, you can be specific about the quantity of materials you’re producing and strategically place them to target your audience. For example, if you run a company that sells hair products, you can print enough posters for each hair salon in your target area.

Even with the rise of digital marketing, print media is here to stay. Consumers trust it, it has great staying power, and it’s easy to engage with. Adding print media your next marketing strategy is sure to get results.

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