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The What, Why and How of Drip Marketing

Insights — Mon, 17 Mar 2025 15:02:26 +0000

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increase. Does this sound too good to be true? Fortunately with drip email marketing, this ideal world can become a reality.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers. If you’re not sure where to start, then you’ve come to the right place. Today we dive into the what, why and how of drip email marketing.

What?

Drip email campaigns are a set of email messages or content sent out through an automated process on a schedule. Generally, they go out to potential prospects and help convert leads into actual clients. Email marketing campaigns can vary between two basic parameters: time or action. For example, if a business goes to a fair and gathers leads’ emails, then adds those emails to its prospecting list, it wouldn’t want new leads to immediately start receiving the same emails as those who have been on the list for ages—who may already be consistent clients.

Instead, through a drip email campaign, you can introduce the leads to the business, insert new information and include relevant calls to action. Perhaps the first email to the new leads goes out the day they sign up, the second goes out a few days later and the last goes out a week or so afterwards. Or—in the behavioral parameter—your new leads could receive an email when they sign up for the list, then if they respond to that call-to-action and later if they purchase a product or service. No matter which type of drip email campaign you set up, they can have an important impact on marketing efforts.

Why?

Why should a business consider utilizing a drip email marketing campaign? To put it simply: because they work. According to Pardot, there are three substantial benefits from drip campaigns: they present timely information to users, create and nurture leads and they help automate the most tedious part of the sales process by allowing your drip emails to do the early-stage work for you.

Also, they tend to have pretty great results. According to research conducted by the email-marketing suite Emma, relevant, targeted emails produce 18-times more revenue than those broadcasted to the entire client base. People who read drip emails are also more likely to click the links within them than in regular emails, with a 119% click rate increase.

How?

How do you get started creating a drip email marketing campaign? Two words: marketing and software. First, you need a marketing team—either in-house or outsource—capable of putting together the content, design and strategy for your campaign. Second, you need the automation software where you can schedule and send out the emails to leads and clients. From there, the process is just a series of smaller steps:

Define your goals for the campaign.
Identify your target audience(s).
Outline the frequency and parameters of the campaign.
Determine the emails’ sequence.
Start the campaign.

Drip email marketing is the perfect way to set up an automatic process that can easily convert leads into consistent customers. While it might seem daunting, once you get the ball going, it just rolls on from there. Learn more about drip email marketing and what it can do for your business.

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Making Networking Work for You

Insights — Mon, 10 Mar 2025 18:45:08 +0000

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

When it comes to business, you’ve probably heard the famous phrase: “It’s not what you know; it’s who you know.” Who you know can often connect you with top professionals in your field, help you build relationships with other businesses and even land you high-level jobs. Who you know matters, but how do you get to know them in the first place?

The answer: networking. Networking serves as a critical component of any business field, from marketing, to the paper industry and beyond! No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

Connect the business.

Of course, the greatest reason for joining a networking group is the ability to connect your business with other businesses and professionals in the community. Whether you own a business or not, joining a networking group gives you firsthand contact with other industry-leading experts, giving you a leg up for business opportunities in the future.

Gain business advice.

When you connect with other professionals, you have the opportunity to learn valuable business advice from those who might have more experience or knowledge than you. Advice like this can’t be found in a simple self-help article online or a quick podcast in the car. It’s personal, direct-to-you advice that is invaluable when working with or building a business of your own.

Do market research.

In a networking group, chances are there might be one or two other professionals in a similar field as you. This gives you the perfect chance to do market research. Bounce ideas off of the associates you make in your group, explore new ventures and listen to genuine feedback from those who may or may not be in your market—but have a unique perspective.

Expand your knowledge.

What happens when you gain business advice and do market research in this networking group? Simple. You expand your knowledge base. And the more you grow in field, industry or business knowledge, the better opportunities you’ll have later on. Through networking, you have access to a shared knowledge base by connecting with like-minded individuals on a professional and personal level.

Earn referral partners.

Of course, the more businesses you connect with, the more referrals you can earn for your own company. Networking groups often have agreements to refer any businesses or individuals to each other before going outside of the “inner circle.” Sources like this are a gold mine when it comes to gaining and retaining new customers—who may not have heard of you otherwise.

Raise company exposure.

Whether you own your own business or work with a company you care about, being involved in a networking group allows you to raise the company’s exposure in the community. Get the business name and image out there by connecting with individuals from various fields.

Enjoy membership benefits.

Finally, many networking groups often have big benefits for members, such as discounts, coupons, swag and other perks—not to mention those guaranteed referrals we mentioned. These benefits alone are worth joining a networking group, as they unify and foster strong relationships within.

There are lots of benefits to joining a networking group in your community. No matter who you are, where you work or what your business journey looks like, consider joining a networking group near you.

The post Making Networking Work for You appeared first on Boyds Direct.

Big Benefits of Launching a Business Podcast

Insights — Mon, 17 Feb 2025 13:46:17 +0000

The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be willing to take the leap. For example, take the podcast.

Podcasts are a relatively new form of media, but have significantly grown in popularity over the last decade or so. Today, according to an Infinite Dial Study conducted in 2018, nearly two-thirds of Americans are familiar with podcasts, and 44% of them age 12 and older have listened to one. The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

Podcasts drive traffic.

Establishing a podcast is the perfect way to add in another stream of traffic generation for the company. Podcasts allow the business to reach out to new and various audience members. The more audience members who listen to your podcast, the more who will subscribe and the more they will recommend it to others around them. These streams of traffic can help drive in new leads for the business to explore later on.

Podcasts build better relationships.

While you can definitely demonstrate voice through media like blog articles or website content, nothing truly exemplifies it like your voice itself. People listen to podcasts because they believe they have something in common with the speaker. Even though a podcast is a one-sided medium, listeners still feel a certain camaraderie with the presenter. This commonality establishes a solid foundation to build a positive relationship on, which generates leads.

Podcasts act as video alternatives.

You already know video is a crucial part of any marketing strategy. However, shooting videos can be difficult. You might not have the necessary budget, equipment or even comfortability to shoot a brand video. And what’s worse than not shooting a marketing video? Shooting a bad marketing video. Alternatively, podcasts tend to be more affordable and easier to create than their video counterpart, as they don’t require lighting, equipment or even actors.

Podcasts improve your brand.

Needless to say, with more traffic, better relationships and affordability, podcasts can also significantly improve your brand. If your business struggles to close the gap between presentation and public image, podcasting could be the right move. Thanks to its personal and informative nature, podcasting gives you a foundation to build a brand with people who aren’t familiar with the company, and establish a better bridge with those who already are.

Podcasts can increase revenue.

What’s one of the biggest benefits of a podcast? An additional revenue stream, of course! People don’t go into podcasting just for the fun of it—it’s also an excellent way to make extra money, with the industry’s revenue having grown to reach $659 million by 2020. Podcasts are clearly the place to be!

If you want to stay on top of the latest marketing trends for your business, consider starting a podcast. Keep these benefits in mind as you explore the world of podcasting and see how your business grows because of it.

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Maximize Your Marketing ROI with USPS Informed Delivery

Insights — Mon, 09 Dec 2024 16:58:25 +0000

With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!

Direct mail has always been a crucial part of a marketer’s toolkit. Its tangible nature, as well as its personalization and targeting capabilities, can lead to significant returns on investment (ROI). With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!

What is USPS Informed Delivery?

Informed Delivery is a service that bridges the gap between traditional mail and digital convenience. It provides direct mail recipients with digital previews of their incoming mail. These previews appear in recipients’ email inboxes or on their Informed Delivery dashboards, doubling the marketing impressions and increasing the likelihood of your message being seen.

Imagine launching a postcard ad. With a well-managed Informed Delivery account, your postcard’s digital preview can appear in full color, complete with interactive elements that drive traffic straight to your website. This is more than just a grayscale image; it’s a vibrant, engaging representation of your brand that can elicit powerful responses from your audience.

In today’s digital age, consumers are finding their email inboxes increasingly cluttered, leading to a resurgence of trust in traditional mailboxes. Research indicates that campaigns combining direct mail and digital perform better than email alone. This is where Informed Delivery shines, blending the tangible impact of direct mail with the broad reach and interactive capabilities of digital marketing.

The marketing benefits of USPS Informed Delivery

Informed Delivery offers numerous benefits for marketers who create campaigns:

Higher Email Open Rates: According to USPS, emails from Informed Delivery tend to have higher open rates than average, boosting your campaign’s visibility.
Multiple Impressions: With each piece of mail, you have the potential to generate at least two impressions: one when the consumer views the digital preview, and another when they physically interact with the mail.
Driving Consumer Response: Through Informed Delivery, direct mail transforms into an interactive platform. Your campaigns can lead consumers to a digital experience, such as your website or a special offer, prompting immediate action.
Digital Reach: Informed Delivery takes your direct mail efforts to the next level. It not only mirrors the capabilities of email marketing but also enhances them by providing a tangible, physical component that can be interacted with.
Increased ROI Potential: By doubling the impressions and creating the potential for an interactive experience, Informed Delivery could significantly increase your campaign’s ROI.
Insightful Analytics: USPS Informed Delivery allows you to analyze your campaign results, including email open rates and number of click-throughs, providing invaluable insights for future initiatives.

To fully harness the power of Informed Delivery, it’s crucial to set up the service correctly. This involves designing an Interactive Campaign with a full-color image and interactive elements, such as URLs. While this might require an initial learning investment, it’s a step you can’t afford to skip if you want to reap all the benefits of this powerful tool.

USPS Informed Delivery offers a seamless blend of direct mail marketing and digital interaction. This service enables marketers to create more impactful campaigns, connect with customers in an innovative way, and potentially improve their ROI. Don’t miss the chance to transform your direct mail marketing approach with this innovative tool!

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The Benefits of Blogs for Your Business

Insights — Mon, 19 Aug 2024 20:27:23 +0000

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

Many business websites contain blogs, and for good reason. They’re fantastic ways to market your business online. Blogs are often informative, and they make it easy to digest information. You’re reading this one to be informed, right?

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

Blogs drive traffic to your website.

Blogs are great for driving potential customers to your website, and it’s cheaper than paying to advertise. Think about it. Every new blog creates a new page on your website. That’s one more chance for you to appear in organic search engine results. It’s telling search engines that your site is active and being updated, which is great for search engine optimization (SEO).

Your blogs also help you get traffic from social media. You should be posting and tweeting links to new blog posts, which people click on to visit your website. This can expose you to a completely new audience, generating leads.

Blogs establish authority.

In order for your business’s blog to be successful, it should answer common questions your customers and leads might have. By constantly creating relevant content, your target audience will begin to see your business as a valuable resource.

Establishing authority is particularly helpful for organizations who sell products and services. Once you’ve demonstrated your business’s credibility, users visiting your blogs will begin to browse your other offerings.Your blogs should be pointing people in that direction. Be sure to mention and link relevant products or services in your blogs for people to access easily.

Blogs have long-lasting results.

Blogs have seemingly eternal life online. Say you post a blog today. You email it to subscribers, you post on social media, and you link on your website’s home page. The blog gets 250 views and 30 leads over the next week when it’s time to write a new one. You might think the life of the blog is pretty much over. Think again.

Your blog is now ranking in search engines. Until—and maybe even after—that blog is taken down, it will appear in search results for years to come. That one blog post could continue to generate traffic and leads long into the future.

Starting a business blog is one of the best strategies to implement into your marketing tactics. It’s inexpensive and can drive a ton of potential customers to your website. These are just a few of the many benefits of blogging, but we think they’re pretty convincing. Start your blog today, and see the results for yourself.

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5 Reasons Social Media is an Essential Part of Your Marketing Strategy

Insights — Mon, 29 Jul 2024 19:55:06 +0000

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

Social media has quickly become one of the most important parts of a business’s digital marketing strategy. It’s a great way to improve your reach across a broader audience. If you’re hesitant to break into this relatively new marketing opportunity, check out this list. We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

Social media marketing won’t break the bank.

In fact, it might be the most cost-effective way to advertise. Most platforms don’t charge anything to create an account. It allows you to start small when you invest in paid social media advertising, which can help you achieve a higher return on investment, and thus a larger budget for your other marketing efforts. By spending a small amount of money and time on social media, you can also increase your conversion rates when people interact with your advertisements.

It lets you engage with your customers.

Social media allows you to have a more personal connection with your target audience. You can respond to their replies and comments, which lets them know you care about their opinions and take them into consideration. Interacting with your audience is also a great opportunity to convey to them your brand message. They are more likely to see your brand how you want it to be seen if you show them.

Social media marketing can lead to higher levels of brand awareness.

Once you’ve established a relationship with your audience through social media, you’ll likely see an increase in brand recognition. The more you use social media, the more posts will be reposted, retweeted and shared. This expands your brand’s reach and visibility, and hopefully earns you new business.

It can also earn you brand loyalty.

Customer loyalty is a goal for nearly every business, and posting relevant content to social media is a great way to earn it. Think about a popular brand’s social media presence. Its followers are likely die-hard fans of the company and the products/services it offers. They know if they have concerns or praise to share with their favorite brand, they’ll get a timely response if they post on social media.

Social media marketing is great for your SEO ranking.

By keeping up your killer social media strategy and increasing your brand loyalty, you’ll increase traffic to your website. Search engines will take notice of your content, and you’ll likely see your website move up in their rankings.

In today’s day and age, social media is necessary for any successful marketing strategy. It offers many benefits at little cost to you, whether you’re an established brand or a newer startup. Make sure to start sooner rather than later. Your competitors are likely using social media as well, and potential customers could see their name before yours, losing you business.

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