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Crafting an Effective Vision Statement

Insights — Mon, 30 Jun 2025 12:41:11 +0000

When it comes to moving a business forward, nothing is quite as important as a vision statement. While a vision statement might be similar to a mission statement, the two have very distinct characteristics. Though mission statements are essentially based on the present, vision statements are focused on the future. Mission statements explain why a company exists, while vision statements focus on the values and hopes the business has for the future. A mission statement focuses primarily on sharing the company’s purpose with customers. Meanwhile, a vision statement is much more concerned with directing a company’s internal team members.

For this reason, some companies even choose to keep their vision statements private. And while both mission and vision are critical to any successful business plan, a vision statement can sometimes get swept under the rug. A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward.

1. Consider your core values.

First and foremost, consider your core values as a company before moving ahead with the vision statement. Your core values outline where the company wants to go in the future. By identifying the company’s culture, purpose and values, you can be sure to align the vision and mission statements as you move forward.

2. Find a need to fill.

Next: identify a need the company fills for customers. How do you help others solve their everyday problems? This should be a core component of the vision statement. After all, you can’t have a vision for the future if you don’t first know what you will be doing. Determine which problems the company addresses and consider how to include those in the vision statement.

3. Visualize the future.

Once you have identified the need, visualize the future for the company. Ideally, vision statements should reflect what the company will look like in five to ten years, though the length of time can vary depending on the business type. Identify where the business is at currently, and visualize where you would like it to go in the future.

4. Dream big… realistically.

While visualizing, don’t be afraid to dream big for the business… within reason, of course. Balance ambition with realism. Your vision statement should be big enough to excite people, but also realistic enough that it could actually be accomplished. If your vision statement doesn’t seem achievable, you might have a tough time getting fellow team members on board.

5. Use simple, short language.

As you begin drafting the vision statement, it’s important to use simple, clear and concise language. No need to get too wordy here. Focus on limiting the statement to one sentence of about 10 to 15 words. By avoiding lengthy or complicated wording, you ensure the vision statement is as clear as possible, and easier to understand by everyone who reads it.

6. Share the vision statement.

Speaking of reading, once the vision statement is drafted, it’s time to finalize and share it with others. Depending on your choice for the business, you could communicate the vision statement with other team members and investors, along with current and potential customers. By communicating the vision statement with others, you also hold the company accountable, as you move forward into the future and strive to accomplish your goals.

Of course, as the business grows, so does the vision statement. A vision statement should adapt and update as the company does, constantly reflecting the goals you want to achieve. An effective vision statement is a vital component of any successful business plan. As you move forward, be sure your vision statement is drafted appropriately and ready to lead your business into a successful future.

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How to Foster a Positive Work Environment

Insights — Mon, 23 Jun 2025 10:00:45 +0000

In today’s world of online job searching and recruiting, it’s easy for employment seekers to narrow down companies they’re interested in. Websites like Glassdoor make it easy for them by allowing past and current employees to leave company reviews. Studies have found people trust online reviews nearly as much as they would a recommendation from a friend.

That being said, it’s crucial for companies today to create an environment their employees enjoy. Positive reviews will encourage more candidates to apply, giving companies a larger pool to choose from. There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

Let your employees know you trust them.

No employee enjoys being hovered over by their managers. You may be thinking you’re just keeping them on track, but loosening the reins a bit might actually increase their productivity. Most employees consider autonomy to be an important aspect of their jobs, so your letting go will not only make them more at ease, but it will also lead to a more relaxed work environment.

Encourage clear communication.

Great communication occurs when both employers and employees know what is expected of them. An open-door policy establishes trust as well as creates a loop of information and feedback throughout the company. Constant feedback causes teams to always be improving, contributing to the overall success of the organization.

Make sure to get to know your employees, as well. When they see you care about their goals and interests, they will be more likely to communicate more clearly with you.

Have a positive attitude around the office.

A quick “Hi” or “Good morning” to people goes further than you may think. People will appreciate you noticing them, even if it’s just with a simple smile with eye contact. It makes you seem approachable, especially if you’re in a managerial or leadership position. Your good attitude will hopefully rub off on others and cause them to spread the cheer.

Show your appreciation.

In order to enjoy their jobs, most people need a clear correlation between hard work and reward. People want to feel appreciated. Saying “Thank you” or “Good job” shows that you’re paying attention to the effort employees put into their jobs. Make sure to explain your appreciation so employees can know what they did well and keep doing it.

Hold critiques in a private space.

No one wants to be criticized in front of their peers. It’s embarrassing, and it could cause you to lose your employees’ respect. If you need to evaluate someone’s behavior or work, do it in an area where only those involved are present. This will ensure privacy and show you’re not trying to publicly humiliate your employee.

Listen to others.

Everyone likes to feel heard. Listen to your employees when they come to you with ideas, and be open to them. By letting your employees know their opinions matter, you are fostering a safe space where everyone’s perspectives are taken into account.

Celebrate wins and milestones.

Did your employee write the winning pitch? Has someone been with your organization for 10 years? Congratulate them, and tell others about their successes. Finding a reason to celebrate your employees shows you care about them and their contributions to the company. They will feel energized to keep working hard and making their employer proud.

Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company. They also attract top-tier job candidates who can continue to make your organization great. Following these tips can help ensure your workplace is somewhere people are proud to talk about even after they leave.

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Growing your Small Business Sales

Insights — Mon, 16 Jun 2025 12:30:43 +0000

In the world of small business, sales are critical. After all, all of the advertisements, marketing efforts and customer support in the world can’t make a difference unless you know how to close the deal with a customer. When it comes down to the bottom line, sales matter.

However, discovering how to make the perfect sale has been a dilemma and argument among professionals for almost as long as business has existed. What one person recommends, another disagrees with. While one sales trend is popular now, it might not be popular in a few years. Things can get confusing. Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.

1. Know your audience.

Like marketing, knowing your audience is vital to a successful sales strategy. While this might seem obvious, many professionals rush into a sale without fully understanding what their prospects want or need. Take time to identify who you’re selling to, what their potential needs are and ask the right questions to truly know your audience.

2. Be authentic.

Prospects can smell a fishy salesman from a mile away, which is why authenticity is key to a successful sale. You have to fully know and care about your product or service, and what it can do for the customer. Have a genuine desire to help the customer, more than simply wanting to hit your quota. When a prospect believes you’re authentic, they’ll be more inclined to buy.

3. Build relationships.

When you focus on a one-time deal, your efforts are short-sighted, and could hurt potential sales opportunities in the long run. Instead, consider building substantial relationships with customers, so they will want to come back again and again. While customer acquisition is necessary, customer retention truly makes businesses succeed.

4. Understand sales cycle.

Knowing the sales cycle is crucial to an effective sales person, because it makes the process more manageable and less overwhelming. The Balance says, “Get familiar with the seven stages of the sales cycle that go from prospecting to asking for referrals from the new customer, and begin to systemize the process.”

5. Create the elevator pitch.

An elevator pitch is always a useful tool to have in your back pocket for sales. The more comfortable you are delivering a summary of who you are and what the company does, the more sales you will make. Sit down to write out your elevator pitch, then rehearse it to perfection so you can use it over and over again.

6. Teach something new.

With everything customers can spend their money on, you need to find something that sets your business apart from the crowd. For example, teach them something. Bring something new to the table that actually teaches the prospect different or missing information about their business or personal life. Not only will they appreciate it, but they’ll even try your product.

7. Use technology.

Technology isn’t going anywhere anytime soon, so why not use it to your advantage throughout the sales process? For instance, a CRM tool can track your email open rates to let you know who out of the prospects has opened your cold email more than once since receiving it. Evaluate the tools and tech at your company and see how you can use them in sales.

With any small business, sales are crucial to success. When it comes right down to it, you need customers, and closing a sale brings them in. If you want to boost your strategy, keep these seven sales suggestions in mind and see how your bottom line can grow.

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Identifying Your Target Audience

Insights — Mon, 09 Jun 2025 12:05:34 +0000

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the same thing: Know. Your. Market.

However, knowing your market is often easier said than done. You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Evaluate current customers.

A simple way to start identifying your target audience is by evaluating your current customer base. Who are the people that already buy from you? What do they buy from you, and why? Collect as much data as you can on common demographics, characteristics and interests among your customers, and then evaluate it. Once you know who is already buying the products, you gain a better grasp on how to reach them and others.

Check on the competition.

You can learn a lot from your biggest competitors. If you’re not quite sure who your audience is, check on who the competition is targeting. Who are their current customers? While your idea, product or service might be somewhat unique, chances are you’re still part of an existing industry. There are others around you doing similar things. You just have to identify who they’re marketing to and discover a way to set your business apart.

Analyze the product.

If you have a product but no audience, start there. Make a list of all of the features your product offers and the benefits it provides. Then, work your way backwards to a list of people who have a need for those benefits. For instance, a print company could create business cards. Business cards set a company apart from the competition, identify their brand and get their name out there. So someone looking for a business card could be a small business owner.

Immerse yourself.

In today’s modern world, it’s not hard to get to know your audience members. Just go online. Immerse yourself with your customers and target market by engaging followers, interacting online and understanding what’s most important to them. You can even take things offline by hosting and attending events within the industry. The more you immerse yourself in the target culture, the more you will learn about potential customers.

Consider graphics.

And by “graphics,” we mean demographics and psychographics. Demographics refer to common trends among customers, while psychographics are more personal characteristics of individuals. For example, demographics include such things as age, location, gender, income level, education level, marital status, occupation and ethnic background. On the other hand, psychographics refer to a person’s personality, attitude, values, interests and hobbies, lifestyle and behavior. By considering the market’s common demographics and psychographics, you can create a general profile of your target audience member.

Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service and grow the business.

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Strategies for Successful Social Media Marketing

Insights — Mon, 05 May 2025 15:25:41 +0000

There are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.

Social media tends to be a double-edged sword for companies: if you do things right, you can find major success; do things wrong, and you might struggle. If you’re in small business marketing, chances are social media might feel a bit intimidating. You’re not alone.

Between the various platforms, tools and programs, there’s a lot to learn if you want to grow the business through social media marketing. However, there are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.

1. Start with an audit.

If you’re just now diving into social media, a great first step is to start with an audit. What do you have going on already? What platforms is the company on? How many followers do you have? And so on, and so forth. Take notes about how your social media accounts currently look. Even for companies who do have a social media presence, a general audit every now and then is an excellent way to reevaluate where the business is at and where it wants to go.

2. Write down goals.

Once you know where you’re at, you can clearly define where you want to go by setting goals for your social media. For example, maybe you want to double your current Twitter following by next quarter. Or, perhaps you want a specific number of leads to come in exclusively through social media links. Whatever your social media goals are, write them down so you can constantly refer back to them.

3. Develop an audience.

Just like any other marketing campaign, your social media needs a target audience in mind. Your audience influences everything. For instance, if you cater primarily to millennials, you might want to emphasize YouTube, Instagram and Snapchat. Or, for a broader audience, Facebook has a great presence. Evaluate who your audience is and then research which platforms they’re primarily on, and how you can create a presence.

4. Set a schedule.

Then, come up with a calendar for your posts across the different platforms. A content calendar helps you post the right content to the right channels at the right time. Put together a general timeline of when you want to schedule posts on which network. Many social media tools like Sprout Social or Buffer even let you schedule posts in advance. However, embrace flexibility, too. While having a schedule is important, arbitrary posts also show brand authenticity.

5. Build a team.

While you might be able to start your social media campaign with one person, chances are they’ll have a hard time maintaining solo. Social networking can be deceptively easy; it actually requires a significant amount of work. Whenever possible, be sure to build a team of experts to help you scale the company’s social media to where it should be. Bring in a writer, graphics and video designers, analytics person…anyone to join the team.

6. Mix up the content.

Finally, as you share content on your pages, remember to mix things up. People don’t want to follow your account just to be constantly bombarded by the same boring, salesy posts. Create a combination of elements, including your own original content alongside content curated from other sites. Hootsuite recommends starting with the 80-20 rule: use 80% of your content to inform, educate or entertain the audience, and 20% to promote your brand or products.

Social media marketing can be a daunting task to take on, but it doesn’t have to be. With a few simple strategies, your business can conquer social media and use it to grow your bottom line. Keep these tips in mind as you develop your social presence and expand the business.

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Making the Most of Marketing in May

Insights — Mon, 28 Apr 2025 11:27:48 +0000

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

It’s nearly May! May 1st, or May Day, is a celebration commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.

For small businesses and marketers, May is chock full of opportunities to share products and services with clients and encourage new sales. If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

Mother’s Day

This year, Mother’s Day falls on May 11th, and is a great opportunity for businesses to reach out to families and market their products or services as the ultimate Mother’s Day experience.

Flowers, food and gifts are all items commonly associated with Mother’s Day. If you’re a small business owner, tap into Mother’s Day by marketing the organization as family-friendly and eager to help out in any way to celebrate.

Memorial Day

Memorial Day is May 26th this year, and though it may be towards the end of the month, now is a great time to get started on promoting sales and giveaways.

With most offices being closed that day, the 3-day weekend is the perfect opportunity to market items to people who are usually at work. Start advertising your Memorial Day sales and promotions early to see how many customers and clients can be brought in.

End of School

Of course, May marks the end of another successful school year for students of all ages. Celebrate by marketing end of the school year promotions! No matter what a business’s products or services are, there’s a way to reach out to students—elementary through college—and especially their parents.

How can you get them prepared for summer? What do you have to offer to celebrate the end of the year? Search the organization for these answers and then market them to consumers.

Graduations

With the end of the school year comes the inevitable graduations, a perfect opportunity for businesses to tap into the new batch of adults leaving their parents’ nests. What can businesses offer to new graduates to help get them prepared for summer and the following fall?

By marketing products and services like these, small businesses are able to gain new clients in recent graduates, who will continue to come back for years to come.

Weddings

Finally, May is a beautiful month, and with it comes weddings—weddings galore. Love is in the air, and your small business can embrace it by marketing toward newly wed couples. Whether it’s gift registries, honeymoon necessities or shower surprises, where there’s an “I Do” there’s a way to market your product or service.

May Day is just the beginning of an entire month full of awesome marketing opportunities for organizations. By taking advantage of some of these tips and tricks, your small business can continue to reach out to consumers and grow in the month of May.

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7 Strategies for Reaching Gen Z

ARTIST — Mon, 14 Apr 2025 11:55:56 +0000

Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

If you’re in marketing, chances are you’re already working on ways to connect with the newest generation of consumers. Born after 1995, Generation Z is the youngest generation to breach the boundaries of adulthood.

But don’t mistake their youth for insignificance. Gen Z accounts for nearly 40% of consumers today. And they’re not simply another generation of Millennials to market to. Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

1. Embrace authenticity.

Gen Z has been constantly exposed to messages and information their entire lives, which means they can quickly tell when a company is lying. They’re particularly astute to how a business connects its front face with its actual values. This means companies should embrace authenticity in every area of their marketing, advertisements and even business structure.

2. Share your values.

Speaking of values, share yours with Gen Z followers. This generation is particularly socially conscious, and they tend to do business with companies who share their values. Identify what your core principles are—and where you stand on some social issues—and see how you can link them into your marketing strategy to demonstrate more authenticity.

3. Be social.

This might come as no surprise, but Gen Z is one of the most social generations for businesses to work with. If your company isn’t on social media, chances are it’s not reaching Generation Z. Update your social networking presence, stay on top of digital marketing trends and keep your social media strategy relevant to position your business in a strong light with Gen Z.

4. Work with influencers.

Gen Z are constantly connected, and they get most of their product information and insight from social influencers. As you upgrade your social media presence, consider working with a variety of online influencers to help promote your products. But, remember authenticity: develop long-term relationships with content creators to draft genuine stories for Gen Z.

5. Leverage reviews.

As they’ve grown up around technology, Gen Z customers constantly have a plethora of ratings and reviews to help them choose their products. Therefore, positive user-generated reviews are crucial to business success with Gen Z. A company can no longer have a few small reviews here or there; genuine reviews should be a top priority.

6. Keep it simple.

Gen Z is used to being bombarded by messages and making their decisions quickly. As a byproduct of technology, they have an increasingly short attention span. This means your business needs to keep its marketing messages simple and straight to the point. Don’t beat around the bush, or you risk losing the audience’s attention and the sale entirely.

7. Use mobile first.

Be where your customers are, which is on their phones. Say goodbye to much of desktop, web browser and email marketing. With Gen Z, embrace a mobile-first marketing strategy. Say hello to native apps, Instagram, Facebook and Snapchat. Most importantly, make sure your website is mobile-friendly, where consumers can easily find you.

Marketing is an ever-changing game, and as Gen Z continues to embraces adulthood, strategies are forced to adapt, too. If you want to connect with Gen Z, keep these marketing tactics in mind for how to share your product and support your business.

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Filling Your Funnel with Direct Mail

Insights — Mon, 31 Mar 2025 12:59:23 +0000

Drawing Customers into the Sales Funnel with Direct Mail

What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word “funnel” can help visualize attracting, nurturing, and ultimately converting leads into paying customers.

A sales funnel can be short. A sales funnel can be extended. Generally, we associate it with longer, more complex sales.

Here’s what the process might look like:

Lead with the Call to Action:
The journey begins with your direct mail piece’s call to action (CTA). The purpose of the CTA isn’t always to close a sale immediately. Instead, it can be to get potential customers curious enough to take the next step. That might be visiting your website, downloading a resource, or attending a webinar.
Enter the Funnel:
Once recipients respond to your CTA, they become warm leads. Use content to continue to draw them deeper into the funnel. Entice them with a free trial, for example, or a downloadable white paper. Whatever the specific action you want them to take, the goal is to keep them moving.
Use Drip Marketing:
As prospects progress further into the funnel, continue with drip marketing. Following your initial mailing, send a series of strategically timed follow-ups, such as product fact sheets, success stories, or testimonials. Each piece of content should address common objections or questions, guiding prospects steadily toward making a purchase decision.
Follow Up with a Phone Call:
When leads exhibit enough interest, follow up with a phone call. These now “hot leads” are primed for conversion. Since your sales team is focusing on leads that have been pre-qualified, this makes them more efficient and helps increase their conversion rate.

Some sales happen quickly. Others take time to develop. That’s why visualizing your sales process as a funnel can be so helpful. This can help you design the right pieces, send the right content, and follow up at the right time so that, ultimately, you can convert those prospects into customers.

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The What, Why and How of Drip Marketing

Insights — Mon, 17 Mar 2025 15:02:26 +0000

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increase. Does this sound too good to be true? Fortunately with drip email marketing, this ideal world can become a reality.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers. If you’re not sure where to start, then you’ve come to the right place. Today we dive into the what, why and how of drip email marketing.

What?

Drip email campaigns are a set of email messages or content sent out through an automated process on a schedule. Generally, they go out to potential prospects and help convert leads into actual clients. Email marketing campaigns can vary between two basic parameters: time or action. For example, if a business goes to a fair and gathers leads’ emails, then adds those emails to its prospecting list, it wouldn’t want new leads to immediately start receiving the same emails as those who have been on the list for ages—who may already be consistent clients.

Instead, through a drip email campaign, you can introduce the leads to the business, insert new information and include relevant calls to action. Perhaps the first email to the new leads goes out the day they sign up, the second goes out a few days later and the last goes out a week or so afterwards. Or—in the behavioral parameter—your new leads could receive an email when they sign up for the list, then if they respond to that call-to-action and later if they purchase a product or service. No matter which type of drip email campaign you set up, they can have an important impact on marketing efforts.

Why?

Why should a business consider utilizing a drip email marketing campaign? To put it simply: because they work. According to Pardot, there are three substantial benefits from drip campaigns: they present timely information to users, create and nurture leads and they help automate the most tedious part of the sales process by allowing your drip emails to do the early-stage work for you.

Also, they tend to have pretty great results. According to research conducted by the email-marketing suite Emma, relevant, targeted emails produce 18-times more revenue than those broadcasted to the entire client base. People who read drip emails are also more likely to click the links within them than in regular emails, with a 119% click rate increase.

How?

How do you get started creating a drip email marketing campaign? Two words: marketing and software. First, you need a marketing team—either in-house or outsource—capable of putting together the content, design and strategy for your campaign. Second, you need the automation software where you can schedule and send out the emails to leads and clients. From there, the process is just a series of smaller steps:

Define your goals for the campaign.
Identify your target audience(s).
Outline the frequency and parameters of the campaign.
Determine the emails’ sequence.
Start the campaign.

Drip email marketing is the perfect way to set up an automatic process that can easily convert leads into consistent customers. While it might seem daunting, once you get the ball going, it just rolls on from there. Learn more about drip email marketing and what it can do for your business.

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Making Networking Work for You

Insights — Mon, 10 Mar 2025 18:45:08 +0000

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

When it comes to business, you’ve probably heard the famous phrase: “It’s not what you know; it’s who you know.” Who you know can often connect you with top professionals in your field, help you build relationships with other businesses and even land you high-level jobs. Who you know matters, but how do you get to know them in the first place?

The answer: networking. Networking serves as a critical component of any business field, from marketing, to the paper industry and beyond! No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

Connect the business.

Of course, the greatest reason for joining a networking group is the ability to connect your business with other businesses and professionals in the community. Whether you own a business or not, joining a networking group gives you firsthand contact with other industry-leading experts, giving you a leg up for business opportunities in the future.

Gain business advice.

When you connect with other professionals, you have the opportunity to learn valuable business advice from those who might have more experience or knowledge than you. Advice like this can’t be found in a simple self-help article online or a quick podcast in the car. It’s personal, direct-to-you advice that is invaluable when working with or building a business of your own.

Do market research.

In a networking group, chances are there might be one or two other professionals in a similar field as you. This gives you the perfect chance to do market research. Bounce ideas off of the associates you make in your group, explore new ventures and listen to genuine feedback from those who may or may not be in your market—but have a unique perspective.

Expand your knowledge.

What happens when you gain business advice and do market research in this networking group? Simple. You expand your knowledge base. And the more you grow in field, industry or business knowledge, the better opportunities you’ll have later on. Through networking, you have access to a shared knowledge base by connecting with like-minded individuals on a professional and personal level.

Earn referral partners.

Of course, the more businesses you connect with, the more referrals you can earn for your own company. Networking groups often have agreements to refer any businesses or individuals to each other before going outside of the “inner circle.” Sources like this are a gold mine when it comes to gaining and retaining new customers—who may not have heard of you otherwise.

Raise company exposure.

Whether you own your own business or work with a company you care about, being involved in a networking group allows you to raise the company’s exposure in the community. Get the business name and image out there by connecting with individuals from various fields.

Enjoy membership benefits.

Finally, many networking groups often have big benefits for members, such as discounts, coupons, swag and other perks—not to mention those guaranteed referrals we mentioned. These benefits alone are worth joining a networking group, as they unify and foster strong relationships within.

There are lots of benefits to joining a networking group in your community. No matter who you are, where you work or what your business journey looks like, consider joining a networking group near you.

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